Thursday, April 24, 2008

"Pasta the Hut"



My first reaction to this video was disbelief. There's no way that Pizza Hut can actually make pasta that is good enough to both pass and get raving reviews as fine Italian food -- the conceptual equivalent of what you would get in a New York Italian restaurant. The Hut doesn't make good pizza; why should they make good pasta?

But no, I thought wrong -- but not about Pizza Hut's inability to make good pasta. They can't. I wasn't wrong about the Hut. I was wrong about people.

What this commercial demonstrates is that people have been buying Ragu brand Alfredo sauce from the market and (unknowingly) at restaurants (even in NY) for so long, that they can no longer tell good pasta from "Pasta the Hut."

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